CHEESE fans were left shocked after healthcare firm Bupa recently revealed the recommended serving.
The Instagram post went viral as people were horrified by the 30g portion, which is roughly the size of a small matchbox.

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Sun nutritionist Amanda Ursell agrees that the amount may look small but says Bupa is correct in its sizing.
She explains: “This matchbox size portion provides 125 calories and 10.5g of fat.
“The reason for the shocked reaction to this portion is down to steady ‘portion creep’, which has seen weights of everything expand over recent decades.”
And cheddar is not the only thing we get portion control wrong on.
Here, we reveal the big contrast between typical sizes and their “healthy” equivalent.
Belgian chocolate cake

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- TYPICAL: Big slice (100g) – 447 calories
- HEALTHY: Small slice (55g) – 244 calories
Ben & Jerry’s ice cream

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- TYPICAL: Three scoops – 360 calories
- HEALTHY: Two scoops – 240 calories
Cheese tortilla chips

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- TYPICAL: 50g – 248 calories
- HEALTHY: 25g – 124 calories
Oven chips, mayo and ketchup

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- TYPICAL: Chips 250g, ketchup 30g, mayo 28g – 710 calories
- HEALTHY: Chips 150g, ketchup 15g, mayo 14g – 403 calories
Coronation chicken

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- TYPICAL: Four tablespoons – 218 calories
- HEALTHY: Two tablespoons – 109 calories
Heinz baked beans

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- TYPICAL: Most of the tin (310g) – 242 calories
- HEALTHY: Half tin (207g) – 162 calories
Jelly babies

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- TYPICAL: Ten Jelly Babies – 217 calories
- HEALTHY: Four Jelly Babies – 87 calories
Spaghetti, pesto & parmesan

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- TYPICAL: Cooked pasta 250g, pesto 96g and Parmesan 20g – 839 calories
- HEALTHY: Cooked pasta 170g, pesto 48g and Parmesan 10g – 499 calories
King prawn pasta

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- TYPICAL: Whole pack (300g) – 958 calories
- HEALTHY: Half pack (150g) – 479 calories
Pepperoni pasta

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- TYPICAL: Entire pizza (385g) – 1,170 calories
- HEALTHY: A third of pizza (128g) – 390 calories
Sirloin steak

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- TYPICAL: 8oz (225g) – 619 calories
- HEALTHY: 3.5oz (100g) – 275 calories
Strawberry jam

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- TYPICAL: 30g portion – 76 calories
- HEALTHY: 15g portion – 38 calories